Recently, I found myself caught in the ultimate hair Catch-22. While, I love the silky clean feeling of freshly washed hair, all those shampoo sessions have a dulling effect on my color-treated locks. For years, I accepted this sad, costly conundrum and would take my faded strands back to the salon every month or so. That is, until I got smart about protecting my pricey color job.
A bottle of Alterna’s BAMBOO® UV+ Color Protection Fade-Proof Fluide landed on my desk and I began using it religiously. After showering, I would work a generous amount (about two pumps) through my towel-dried hair. Loaded with amino acids and antioxidants, the lightweight leave-in gloss has been lab-proven to help retain color and brightness for 60 washes. Yes. You read that little number correctly: 60 washes.